Launching a 0→1 credit product

Designed Found's first credit product from zero

ROLE

Product Designer

Credits

Found

CONTRIBUTION

Product Design, Product strategy

OVERVIEW

Found set out to build its first credit product — a cash advance pilot to validate customer need and gather insights to scale. I designed the full user journey end-to-end, from offer discovery and acceptance to repayment experience, working closely across product, engineering, legal, and finance.

THE CHALLENGE

The idea started with a real user. Through user interviews, we identified a recurring pattern — therapists waiting on insurance payouts, contractors between jobs — self-employed businesses with steady revenue but unpredictable timing, hitting funding gaps to cover everyday expenses. Found saw an opportunity to address this need while exploring MCA as a meaningful new revenue stream. The goal of the pilot was to validate that hypothesis fast, with tight scope — while designing a product users could trust enough to accept.

SOLUTION

Earning trust at every step

MCA required users to agree to real financial obligations — so every step had to earn their confidence before asking for commitment. I sequenced the flow deliberately: education first, then amount selection, confirmation, and finally signing. Users couldn't check the agreement box without first opening the legal document in an external browser. A small but intentional friction — ensuring they had actually read what they were signing, not just scrolled past it.

Clarity after acceptance

Repayment happened automatically through future revenue inflows — which meant users needed to understand what was being deducted and why. I designed the activity feed to clearly surface disbursements, repayments, and reversals as distinct states, so users could follow their advance from acceptance to payoff without confusion or anxiety.

OUTCOME

0%

0%

attach rate

$0K+

$0K+

advanced

0%

0%

revenue lift

6 customers accepted within 15 minutes of launch — validating that the need was real. The pilot closed with a 40% attach rate, $405K advanced, and a ~30% revenue lift for accepting businesses. MCA became the foundation for Found's credit roadmap.

Launching a 0→1 credit product

Designed Found's first credit product from zero

ROLE

Product Designer

Credits

Found

CONTRIBUTION

Product Design, Product strategy

OVERVIEW

Found set out to build its first credit product — a cash advance pilot to validate customer need and gather insights to scale. I designed the full user journey end-to-end, from offer discovery and acceptance to repayment experience, working closely across product, engineering, legal, and finance.

THE CHALLENGE

The idea started with a real user. Through user interviews, we identified a recurring pattern — therapists waiting on insurance payouts, contractors between jobs — self-employed businesses with steady revenue but unpredictable timing, hitting funding gaps to cover everyday expenses. Found saw an opportunity to address this need while exploring MCA as a meaningful new revenue stream. The goal of the pilot was to validate that hypothesis fast, with tight scope — while designing a product users could trust enough to accept.

SOLUTION

Earning trust at every step

MCA required users to agree to real financial obligations — so every step had to earn their confidence before asking for commitment. I sequenced the flow deliberately: education first, then amount selection, confirmation, and finally signing. Users couldn't check the agreement box without first opening the legal document in an external browser. A small but intentional friction — ensuring they had actually read what they were signing, not just scrolled past it.

Clarity after acceptance

Repayment happened automatically through future revenue inflows — which meant users needed to understand what was being deducted and why. I designed the activity feed to clearly surface disbursements, repayments, and reversals as distinct states, so users could follow their advance from acceptance to payoff without confusion or anxiety.

OUTCOME

0%

0%

attach rate

$0K+

$0K+

advanced

0%

0%

revenue lift

6 customers accepted within 15 minutes of launch — validating that the need was real. The pilot closed with a 40% attach rate, $405K advanced, and a ~30% revenue lift for accepting businesses. MCA became the foundation for Found's credit roadmap.

Launching a 0→1 credit product

Designed Found's first credit product from zero

ROLE

Product Designer

Credits

Found

CONTRIBUTION

Product Design, Product strategy

OVERVIEW

Found set out to build its first credit product — a cash advance pilot to validate customer need and gather insights to scale. I designed the full user journey end-to-end, from offer discovery and acceptance to repayment experience, working closely across product, engineering, legal, and finance.

THE CHALLENGE

The idea started with a real user. Through user interviews, we identified a recurring pattern — therapists waiting on insurance payouts, contractors between jobs — self-employed businesses with steady revenue but unpredictable timing, hitting funding gaps to cover everyday expenses. Found saw an opportunity to address this need while exploring MCA as a meaningful new revenue stream. The goal of the pilot was to validate that hypothesis fast, with tight scope — while designing a product users could trust enough to accept.

SOLUTION

Earning trust at every step

MCA required users to agree to real financial obligations — so every step had to earn their confidence before asking for commitment. I sequenced the flow deliberately: education first, then amount selection, confirmation, and finally signing. Users couldn't check the agreement box without first opening the legal document in an external browser. A small but intentional friction — ensuring they had actually read what they were signing, not just scrolled past it.

Clarity after acceptance

Repayment happened automatically through future revenue inflows — which meant users needed to understand what was being deducted and why. I designed the activity feed to clearly surface disbursements, repayments, and reversals as distinct states, so users could follow their advance from acceptance to payoff without confusion or anxiety.

OUTCOME

0%

0%

attach rate

$0K+

$0K+

advanced

0%

0%

revenue lift

6 customers accepted within 15 minutes of launch — validating that the need was real. The pilot closed with a 40% attach rate, $405K advanced, and a ~30% revenue lift for accepting businesses. MCA became the foundation for Found's credit roadmap.